The AeA/Stanford Executive Institute addresses seven key business areas, customized to create maximum relevance to the high-tech industry. Participants are assigned highly applicable case studies and books that have immediate impact. Faculty relate analytical and management techniques to real company situations encountered by managers today. 

Topics II Entrepreneurship Challenge II Preparatory Readings II Sample Schedule

Topics:

• Marketing
• Finance and Accounting
• Product Development and Supply Chain Management
• Organizational Development and Culture
• Negotiation
• Innovation and Entrepreneurship
• Strategic Management

Marketing

• Assessing market opportunities in light of company objectives, capabilities, and industry position
• Accelerating product life cycles and their impact on market forecasts
• Managing distribution channels and sales
• Securing market share and market segmentation
• Selecting and promoting new products

Finance and Accounting

• Using accounting information in decisions
• Analyzing the balance sheet and the income statement
• Using accounting data, and its limitations
• Managing assets effectively
• Financing through long-term debt and equity
• Evaluating capital expenditures
• Understanding venture capital

Product Development and Supply Chain Management

• Developing a manufacturing strategy to best advantage
• Examining decision processes applicable to:

• supply chain management
• quality
• just-in-time production
• inventory control and scheduling
• vertical integration
• plant location

Organizational Development and Culture

• Mastering leadership, motivation, and the creative process
• Managing interpersonal relationships
• Understanding management styles
• Developing a culture that fosters success

Negotiation

• Assessing bargaining power and trade-offs
• Positioning the negotiation
• Developing concession strategies
• Managing the negotiation relationship
• Adapting to competitive and collaborative situations
• Building advanced negotiation skills

Innovation and Entrepreneurship

• Managing R&D and new-product development
• Capitalizing on ideas and fostering innovation
• Repeating new-product successes; growing from failures

Strategic Management

• Charting overall direction and management of a company
• Integrating and orchestrating the functional business elements
• Evaluating a company's strengths and weaknesses
• Framing alternatives and determining strategies
• Nurturing the entrepreneurial spirit

Entrepreneurship Challenge
In addition to the topics above, attendees participate in a powerful cross-company new venture team exercise, designed exclusively for the Institute.  During the New Venture Laboratory (NVL), participants work in small multi company teams to identify a real business opportunity, conceptualize a technology based new product or service, and present a viable business plan to a panel of professional venture capitalists. This unique experience promotes cross company collaboration, and provides insight into leading, participating in, and managing the entrepreneurial process. Learn more.

Preparatory Readings
A variety of books, cases and course materials will be mailed to each participant in advance to ensure that everyone convenes with a common background to begin the learning process immediately upon arrival. 

Sample Schedule - 2006 Sample Schedule (Contains 2 Tabs for Week 1 & 2)
Check-in is from noon to 5 p.m. on Sunday, August 13th; a welcome reception will be held at 5 p.m.  Classes recess on Sunday, August 20th and resume on Monday, August 21st at 8:00 a.m. The program wraps up on Thursday, August 24th.

More about the AeA/Stanford Executive Institute

This page was last updated on 10/03/06.